Enter and grow in the Middle East with a strategist who knows the culture and the market
I help Western brands enter the GCC, and new Gulf brands grow beyond it, with market-entry strategy, cultural insight, and the right local partners.
Founder & CEO, BBM Licensing · Co-founder, Licensing Horizons · Co-author, The Authenticity Formula (Palgrave Macmillan)
Who I Help
I work with three kinds of clients:
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Western brands entering the GCC: you know your brand works at home, and you need to know whether it will work in Riyadh or Dubai, through which model, and with which partners
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New GCC brands ready to grow: you’ve built something local audiences love, and you need the positioning, partners, and structure to take it beyond the region
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Leadership teams working across cultures: you need your people to read the room in Middle East negotiations, partnerships, and teams
How I Can Help
Ways we can work together:
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Middle East market-entry strategy: choose the right market, entry model, and partners before you commit
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Speaking and executive training: panels, workshops, and guest lectures on doing business in the Middle East and building brands that travel across cultures
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Cultural advisory and mentoring: guidance for leaders and founders on culture, positioning, and leadership in the region
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Licensing programs: BBM Licensing builds and manages licensing programs across the Middle East, Africa, and Türkiye
How We Work Together
Four simple steps:
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Free intro call: 20 minutes to understand your goals and see if there’s a fit
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Assessment: a clear view of the market, cultural, and partner landscape for your brand
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Entry plan: the recommended model, a partner shortlist, and a launch sequence
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Launch support: advice through negotiations and your first months in the market
Selected Work
As reported in the licensing press:
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Museum of Fine Arts, Boston: BBM Licensing became the museum’s licensing partner for the Middle East (MFA press release, 2025)
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Cubcoats: BBM Licensing was appointed exclusive licensing agent for the Middle East, Türkiye, and Canada (License Global, 2026)
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Licensing Horizons Riyadh: the regional licensing conference I co-founded, held in Dubai and Riyadh (Brands Untapped, 2025)
Organizations I’ve Worked With
FEATURED IN
