The deal aims to extend brand awareness for Blaupunkt in the region Blaupunkt, a leading electronics and electric appliances brand that is well known for car audio equipment since 1933 and is managed by GIP Development SARL of Luxembourg, announced appointing Markettcom Ltd as their licensing agency in MENA region. Companies are increasingly leveraging their brands through licensing models in the MENA region and extending their brands awareness in this growing area.
Andrzej Cebrat, Managing Director of GIP Development SARL, said: “We are happy to partner with Markettcom. Seeing their track record makes us confident that Markettcom is the right company to promote the licensing opportunities of our iconic brand.”
Amer Bitar, Co-founder and CEO at Markettcom, commented: “We are excited and honoured to join hands with Blaupunkt to bring this iconic brand to the Middle East North Africa region, and to identify opportunities for Blaupunkt in the region through its licensing model and to grow their shelf space across the MENA region”.
Source: Licensing Magazine
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