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Publications
The Authenticity Formula: Cultivating Brand Integrity in Global Markets
In "The Authenticity Formula: Cultivating Brand Integrity in Global Markets," we meticulously navigate the intricate interplay between global brand strategies and local cultural sensitivities, drawing insights from interviews with over 50 entrepreneurs, marketing experts, and cultural authorities. Delving into the multifaceted dimensions of cultural authenticity—including space, aesthetics, pop culture, and the narrative power of storytelling—the book offers a comprehensive exploration of how brands can authentically resonate with diverse audiences worldwide.
Bedouin Visual Leadership in the Middle East: The Power of Aesthetics and Practical Implications
This book focuses on leadership as a visual discourse and explores the construction of this discourse within the context of Bedouin Arabia, and the Middle East more broadly. In it, the author considers business and organizational leadership from an aesthetic perspective and in the context of various geographical and historical settings. The book examines the work of a variety of artists and examines how public representations of business and political figures are used as a tool of leadership. 
Growing Your Business in the Middle East: How to Master the Cultural Game is an invaluable guide for anyone preparing to navigate the region’s rich and complex mix of peoples and ways of life. The topics covered include negotiating partnerships, expanding enterprises, managing cross-cultural teams, and increasing revenues. The author explains common business communication challenges that foreigners face when doing business in the Middle East and offers practical advice on dealing with them effectively.
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