top of page
Blog
The Transformative role of professional networks in rebuilding post-conflict nations
Rebuilding a nation ravaged by years of conflict is a task of epic proportions. It requires vision, collaboration, and the collective...
Aesthetic Leadership in the Middle East: Bridging Tradition, Innovation, and Cultural Authenticity
Leadership in the Middle East reflects a unique blend of cultural heritage, symbolic resonance, and the power of storytelling, which are...
Branding a Nation: The Cultural Transformation of Syria
After years of conflict and devastation, nations face the enormous challenge of rebuilding their identity and reclaiming their place on...
How do you protect your personal and business brand reputation?
Recently, I found myself navigating a situation I never imagined I’d face. A trusted business associate, someone I had worked with for...
Art Licensing: A Business Model to Sustain Creativity and the Future of Art
The success of artists in today’s competitive worldwide market depends not only on their artistic talent to produce amazing artwork but...
Brand Authenticity and Integrity: Starbucks Case
In our recent article , we highlighted that a key element of brand authenticity lies in a company's unwavering commitment to its values,...
Authenticity in Personal Branding
As we continue our research, interviews, and analysis for our upcoming book, The Authenticity Formula: Cultivating Brand Integrity in...
Cultural Representation in Middle Eastern Kids' Media
The Importance of Cultural Representation In an increasingly globalized world, cultural representation in media is more important than...
bottom of page