In today’s interconnected world, business networking has become an essential driver of growth and expansion, particularly in dynamic and...

يشهد الشرق الأوسط تطورًا مستمرًا في أساليب القيادة ، حيث تمتزج القيم التقليدية الراسخة بالابتكارات الحديثة لتقديم رؤية جديدة للقيادة....

نحو تحول ثقافي تنموي شامل: إعادة بناء الهوية الوطنية لسوريا تمثل تحديًا وفرصة نادرة لإعادة تشكيل مستقبل البلاد من خلال خارطة طريق متوازنة...

The Middle East is becoming an increasingly attractive market for global brands looking to expand beyond their traditional markets. With...

من خلال الاستفادة من خبرة وموارد المرخص لهم، يمكن للعلامات التجارية المحلية توسيع آفاقها والابتكار وبناء وجود دولي دائم. في عالم اليوم...

Introduction In this article, we explore the complex role of cultural authenticity in corporate branding and strategic brand management...

Introduction The brand licensing industry is vibrant and expanding. The leasing of intellectual property rights by brand owners to...

The brand licensing industry in the Middle East has emerged as a fundamental force in the regional business landscape, driving the...

Legal Diversity across Middle Eastern Countries: The legal diversity across the region is pronounced and unavoidable. On the one hand,...

Abstract The recent history of the Middle East, marked in particular by the Arab Spring, presents a rich tapestry of socio-political...

Legal Diversity across Middle Eastern Countries: A Brief Cultural Overview Indeed, the influence of the MENA region in the contemporary...

First issue: Unveiling thinking styles in cross-cultural business negotiations By Elisabet Camprubí Homs and Amer Bitar In today's era...

Second issue: Communcation Styles By Elisabet Camprubí Homs and Amer Bitar In the intricate world of business negotiations, achieving...

By Amer Bitar and Peter Gryko Introduction - What is Ramadan? Ramadan is the ninth month of the Islamic lunar calendar; it is considered...

Abstract In this article, I analyze the representation of authority by visual artists, the interpretation of authority by the target...

Basic Information Currency: Saudi Riyal (SAR) Capital: Riyadh Time Zone: GMT+3 Population: 35.01 m (2020) [1] Religion: Islam (official...

Overview of the Saudi business environment The Kingdom of Saudi Arabia is an economic powerhouse in Western Asia. With the world’s...

Otto is a German project manager who has just moved from Hamburg to Riyadh to run a large-scale, theme park project in collaboration with...

Overview Egypt brings to mind an ancient civilization with grand temples and pyramids, the Sphinx, and mummies. For many foreigners, it...

Overview Some of the earliest human settlements are located in Turkey. These major Neolithic sites trace back to the ninth millennium...