About Amer Bitar
Brand Licensing & Cultural Business Strategist | Middle East Expert
Dr. Amer Bitar is a globally recognized brand licensing, media, and cultural business strategist with over 25 years of experience in sports, media, entertainment, and consumer product licensing. As the Founder & CEO of BBM Licensing Inc., he has been instrumental in expanding international brands across the Middle East, Africa, and Turkey, developing culturally intelligent market strategies that drive brand growth and revenue.
Industry Leader in Licensing & Brand Expansion
Amer is a driving force in brand licensing, intellectual property (IP) strategy, and market expansion, having successfully led multi-billion-dollar commercial deals across sports, entertainment, fashion, and consumer products. With an unmatched expertise in global brand expansion, Amer has collaborated with world-renowned brands such as WWE, The Metropolitan Museum of Art, TGI Fridays, KFC, and many more, helping them navigate the complex regulatory and cultural landscapes of the Middle East, Africa, and Turkey.
His deep understanding of IP monetization, market-entry strategy, licensing contracts, media content distribution, and consumer engagement has positioned him as a go-to consultant and keynote speaker at leading global licensing, business, and media conferences. Amer’s strategic approach has helped brands localize successfully, maximize revenue streams, and establish a strong, sustainable market presence in emerging economies.
As the Co-Founder of Licensing Horizons, Amer has transformed the event into the premier licensing business platform in the Middle East, providing a high-impact networking and deal-making environment for global IP owners, licensors, licensees, and brand executives. Under his leadership, Licensing Horizons has become a must-attend event for industry professionals, fostering strategic collaborations, thought leadership, and business growth in the region’s dynamic licensing sector.
Entrepreneur & Innovator in Brand Licensing, Retail & E-Commerce
Amer is a visionary entrepreneur with a proven track record of building, scaling, and exiting successful ventures in brand licensing, retail, and digital commerce. As the Founder & CEO of BBM Licensing, he continues to shape the global licensing landscape, helping brands expand into high-growth markets with culturally intelligent strategies.
In 2025, Amer is set to launch The Artspiration, an exclusive fine art-inspired retail concept in Toronto, Canada, blending art, culture, and commerce to offer limited-edition collectibles, lifestyle products, and luxury gifts. His ability to identify market gaps and consumer trends positions The Artspiration as a game-changer in the premium retail sector.
Amer’s entrepreneurial journey includes the founding of Markettcom Ltd., a leading licensing and brand management agency, where he secured and negotiated high-value licensing agreements with The Metropolitan Museum of Art, KFC, TGI Fridays, and other globally recognized brands. His strategic leadership propelled Markettcom’s success, culminating in an acquisition by an investment firm in 2025.
He also spearheaded Comimania, a pioneering e-commerce platform specializing in consumer products, further showcasing his expertise in digital retail, brand monetization, and online marketplace development. Amer's ability to transform concepts into high-performing businesses continues to make him a sought-after strategist and industry leader in brand licensing, digital commerce, and market expansion.
Publications & Thought Leadership
Amer is a respected thought leader, published author, and global speaker in brand licensing, cultural business strategy, and media expansion. His expertise has been featured in leading industry publications, including Total Licensing, Sage Publishing, and CUBE IN, where he shares cutting-edge insights on intellectual property (IP) licensing, market localization, and brand monetization in emerging markets.
As an academic and industry expert, Amer authored the acclaimed book, Bedouin Visual Leadership in the Middle East, which delves into the power of aesthetics, cultural narratives, and cross-cultural leadership strategies in shaping brand influence and business success. His research and consulting work have provided strategic frameworks for businesses, government entities, and media organizations looking to navigate the complexities of global market expansion.
A sought-after keynote speaker and panelist, Amer has presented at major international conferences, industry forums, and academic symposiums, influencing business leaders, policymakers, and licensing professionals with his deep expertise in brand expansion, consumer behavior, and regional business dynamics.
Get in Touch—Let’s Grow Your Brand Together
Are you looking to expand your brand into the Middle East, Africa, or emerging markets? Whether you’re a global brand, investor, or media professional, Amer Bitar offers expert guidance in brand licensing, cultural business strategies, entry-market strategies, and media monetization to help you unlock new revenue opportunities and establish a strong regional presence. Email me for more details.